display a simple calculation for assessing the Customer Lifetime Value of a customer who: generates an average of $200 yearly revenue at a %20 profit margin; is expected to have an active lifetime of 5 years; had an acquisition cost of $10.

Discuss three possible actions aimed at increasing the lifetime value of this customer. For each suggested action, make sure to indicate which component of the CLV is expected to change (e.g., average life, revenue, etc.).