Display Ad Reflection Campaign Budget Allocation CPC Pausing, editing, and/or deleting campaigns, ad groups, and/or keywords Interpretation of the metrics & results and ad quality indicators Target Audience Profile (Audience options, Demographic Options, Retargeting options) In the fourth round, I only added one display ad. I focused on cleaning up my keyword and ad groups to match my description of each. I did meet the goal of that round, but I ranked in the middle. In round six, I rewatched the instruction videos for rounds 4, 5, and 6. I then followed the video step by step to get a clear understanding of the goal and expectations for the sixth round. I added more display ads to round 6th to maximize my results and see if it would help me with the ranking. I focused on the details of each display ad and the product for each description to enhance my landing page results. To succeed in future rounds of the simulation, I need to continue to monitor the display group's performance, track key metrics, and continue to conduct multiple A/B tests on ads and landing pages to refine my strategy. I will continue taking