Disruptive Innovation: Question 10 options:

A. They do not need to perform better than incumbents; they simply need to perform well enough to appeal to the customers of the incumbents.

B. Price is seldom an influencing factor in the adoption of disruptive innovations.

C. Their associated performance attributes seldom enable them to invade established markets.

D. Tend to come to market with a set of performance attributes that existing customers value.