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Distinguish between derived, inelastic, fluctuating, and joint demand Identify B 2 B straight rebuy, modified rebuy, and new buy situations Describe the importance of buying

Distinguish between derived, inelastic, fluctuating, and joint demand

Identify B

2

B straight rebuy, modified rebuy, and new buy situations

Describe the importance of buying centers in B

2

B transactions

Explain the purchaser decision process in B

2

B marketing

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