Question
Distribution Assignment: You have been appointed as the Ontario distributor for the Bedjet Cooling blanket based in Newport Rhode Island USA. This product is a
Distribution Assignment: You have been appointed as the Ontario distributor for the Bedjet Cooling blanket based in Newport Rhode Island USA. This product is a cooling blanket that keeps you cool at night when it is hot outside and is gaining popularity worldwide. Your job in this assignment is to prepare a mini distribution plan how you propose to get your product from Newport RI supplier to your Toronto warehouse and then sell to the local market in Ontario.
1. How is your product going to be distributed? Pick at least two ways that your product will end up being offered to the general public for sale. Will you be using wholesalers, direct sales to the public, direct sales to the stores, etc? Explain why you are using the distribution methods (why they are the most effective way to distribute your product). (2.5 marks)
2. Use a map and show where your distribution will be. This map is to show where your product is going to be made; where you will be selling the product (is it going to be just in Middlebury, just in Vermont, just in the United States, just in North America, or all over the world?). Use arrows
on the map to show where your product will be going. (2.5 marks)
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