Distribution channel is defined as the individuals and organizations who manage the

flow of product from producers to consumers.

a) As producers, they need to manage the product flow from their suppliers all the

way to the end users. With the help of a diagram, briefly describe the flow of

the supply chain.

b) Mydin is the largest hypermarket chain in Malaysia that also operates

convenience outlets known as MyMart. Since Mydin plans to establish a new

outlet in your neighbourhood, explain the retailing strategy for the new MyMart.