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Distribution channels project Introduction to the chosen company B2C Profile description of the current state of the channel Structure Members functions and flows Ability to
Distribution channels project
- Introduction to the chosen company B2C
- Profile description of the current state of the channel
- Structure
- Members
- functions and flows
- Ability to meet target customer segments demands for service outputs
- Gap analyses
- Power and conflict characteristics
- Suggestions for improvement of the channel design and management
I will be introduced to templates and analytic tools over the lectures that will equip you to do this real-world analysis, you are responsible for finding a firm whose distribution channel you wish to study.
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