Distribution channels project

1. Introduction to the chosen company B2C
2. Profile description of the current state of the channel
   1. Structure
   2. Members
   3. functions and flows
   4. Ability to meet target customer segments demands for service outputs
   5. Gap analyses
   6. Power and conflict characteristics
   7. Suggestions for improvement of the channel design and management

I will be introduced to templates and analytic tools over the lectures that will equip you to do this real-world analysis, you are responsible for finding a firm whose distribution channel you wish to study.