__________ distribution intensity helps a seller to maintain a particular image and control the flow of merchandise into an area.

Group of answer choices

a. Collective

b. Intensive

c. Sellective

d. Endogenous

Sol157:

The distribution intensity that helps a seller to maintain a particular image and control the flow of merchandise into an area is called selective distribution.

Selective distribution involves limiting the number of outlets that sell a particular product. This type of distribution is often used for products that require a certain level of image, brand identity, or customer service. By carefully selecting which outlets to distribute their products through, sellers can ensure that their products are sold in locations that match the image they want to project to customers. Additionally, selective distribution allows sellers to control the flow of merchandise into a particular area, which can help them maintain a sense of exclusivity and desirability for their products.