distribution IVEY Publishing CASE FOWLER CENTER FOR Previous WESTERN BUSINESS AS AN AGENT RESERVE OF WORLD BENEFIT UNIVERSITY W18819 STOREHOUSE TEA: CULTIVATING OPTIONS FOR GROWTH Stephanie Hagen wrote this case under the supervision of Chris Laszlo and Katherine Gullett, solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G ON1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright @ 2018, Ivey Business School Foundation Version: 2019-01-11 Paula Hershman set down the last cardboard box and smiled. It was January 2017, and she was taking advantage of the calm after a busy holiday season to finish moving the headquarters of Storehouse Tea, the company she had founded and owned. The company was moving from an upper floor down to the first floor of the Hildebrandt Building in Cleveland, Ohio. After the move, she would be next door to the kitchens, where she and her employees worked to blend and package Storehouse Tea's organic, fair trade