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Distributor of a newly launched computer monitor purchases them from a manufacturer by placing a single order at the launch. The distributor buys the monitors
Distributor of a newly launched computer monitor purchases them from a manufacturer
by placing a single order at the launch. The distributor buys the monitors for $ and
sells them with a markup of roThe manufacturer's production cost not known to the
distributor of the same monitor is $ The manufacturer also has a fixed cost to
assemble and ship each batch of the monitors of $ Assume the demand of the
monitors is uniform between and and the distributor can sell the unsold
monitors at the launch of a newer model to a discounter for $ each.
a Assuming that the distributor orders monitors, what are the profits for the
manufacturer and the distributor if the actual demand turns out to be
b To encourage the distributor to place larger orders, the manufacturer enters into a
buyback arrangement with him. What is the best buyback price the manufacturer should
offer to the distributor? For that buyback price, calculate again the resulting profits for
the manufacturer and the distributor, assuming the retailer now orders monitors,
but the actual demand turns out to be You can assume that the manufacturer
can also salvage the unsold monitors he buys back from the distributor at the same
price.
CAssuming the profit margin for the distributor is his stockout cost, and given the
marginal loss for each unsold monitor, what service level should the distributor target
under the buyback contract?
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