Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De Micro & McD. M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20... GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co... . 20 Entertaining Use. M Top ChatGPT Altern... Heuristics assignme. E Mcdonald's Children's Day 1 / 5 76% + Preamble: Genesis & evolving strategic direction. Quo vadis IKEA? Dr N P Massa Ikea is a very successful Swedish multinational group primarily in the business of designing and selling flat-pack ready-to-assemble furniture and accessories - with an established global presence. Founded in 1943 by 17 year-old carpenter Ingvar Kamprad it rapidly grew into a ubiquitous globally-recognised brand - today, purportedly the world's largest furniture maker - with close to 500 stores operating in 52 countries, raking in sales of E39 billion. Throughout, Kamprad maintained tight and visionary control over IKEA operations steadily steering it to global dominance. Starting as a mostly mail order business, Ikea's exponential growth was primarily as a result of its business model based on especially low costs, operational efficiency and continuous product development resulting in a vast network of large out-of-town warehouses - seeing clients drive out to huge stores, famously operated with minimal customer service - to browse and in DIY fashion select and buy their flat-packed furniture ... to transport away and assemble themselves. IKEA's reclusive founder, now a long-feted global icon of entrepreneurialism, passed away recently in 2018, aged 91. While the success and dominance of the IKEA is undisputed ... Quo vadis IKEA? It seemed that throughout 2019 change was in the air at the company. The following news excerpts provide: (i) insights immediately following founder Kamprad's death into Ikea's evolving vision and exploratory strategic direction pre-pandemic, through 2019; as well as (ii) snippets on the uncertainty and ensuing realities brought about by the COVID-19 global pandemic. involved in the creation of any industry-wide sales IKEA looks to launch sales platform that would platform. include rival products FT, 2019 "You like to control your own destiny so in that sense Ikea is exploring the launch of an online sales if you have the size and the possibility that's true [ that platform offering furniture not just from the famous Ikea would like to create it]. I think in the next five, flat-pack retailer but also from rivals as part of its big 10 years, we will see what we now call the platform 2 transformation. developing," Mr Loof said. The world's biggest furniture retailer is finalising the Ikea is undergoing some of the biggest changes in its details on its first test of selling on a third-party history as it tests concepts from leasing furniture and website such as China's Alibaba or Amazon, selling it on other websites to having city-centre shops according to Torbjorn Loof, chief executive of Inter and offering home assembly to its customers. Ikea. It has drawn attention previously for telling the But Mr Loof also told the Financial Times that there Financial Times that it was planning trials of selling had to be something between Ikea's own website and on third-party websites. Mr Loof said such discussions 15 .C Search a w 11:20 Mostly sunny 01/02/2023Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De & Micro & McD. M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20... GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co... . 20 Entertaining Use. M Top ChatGPT Altern... Heuristics assignme.. E Mcdonald's Children's Day 1 / 5 75% + (i) insights immediately following founder Kamprad's death into Ikea's evolving vision and exploratory strategic direction pre-pandemic, through 2019; as well as (ii) snippets on the uncertainty and ensuing realities brought about by the COVID-19 global pandemic. involved in the creation of any industry-wide sales IKEA looks to launch sales platform that would platform. include rival products FT, 2019 "You like to control your own destiny so in that sense Ikea is exploring the launch of an online sales if you have the size and the possibility that's true [ that platform offering furniture not just from the famous Ikea would like to create it]. I think in the next five, flat-pack retailer but also from rivals as part of its big 10 years, we will see what we now call the platform transformation. developing," Mr Loof said. The world's biggest furniture retailer is finalising the Ikea is undergoing some of the biggest changes in its details on its first test of selling on a third-party history as it tests concepts from leasing furniture and website such as China's Alibaba or Amazon, selling it on other websites to having city-centre shops according to Torbjorn Loof, chief executive of Inter and offering home assembly to its customers. Ikea It has drawn attention previously for telling the But Mr Loof also told the Financial Times that there Financial Times that it was planning trials of selling had to be something between Ikea's own website and on third-party websites. Mr Loof said such discussions general sites such as Amazon that sold almost had taken longer than expected but that one test everything. should start soon. Asked if it would be with Amazon, he said: "I don't think it's Amazon." "What are the opportunities between the dominating, big, global platforms, and the company website? I He said Alibaba and Amazon had think there are tons of opportunities. Like Zalando: different models with the former's " We are always they're a kind of platform for fashion and clothes. I Tmall "a shop-in-shop, more like exploring " think it's a very interesting area to explore," he added. a shopping centre". He added: Loof, Inter Ikea "We wanted to see and test and 2 Zalando has become Europe's largest online fashion learn - to say: could this be something for us? For a retailer by selling clothes from multiple brands, none specific part of the range or in specific types of of whom are owners of the German website. markets?" Mr Loof underscored that Ikea was not yet in talks The chief executive of Inter Ikea, which owns the with any of its rivals but added that it would like to be brand and concept behind the furniture retailer, said Page 1 of 5 15 .C Search a O W 11:20 Mostly sunny 01/02/2023Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De Micro & McD M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20... GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co... . 20 Entertaining Use.. M Top ChatGPT Altern... Heuristics assignme.. E Mcdonald's Children's Day 2 / 5 75% + he expected routes to online sales to open up in the bedrooms, and improved many of its other services coming years and that he wanted his company to be such as online sales and home delivery. part of that The chief executive of Inter Ikea, which controls the "We are always exploring. You could say within the brand and concept of the retailer as well as the product digital arena we're exploring the third-party platform, range, design and manufacturing, said that leasing Ikea engaging on other platforms, the platform office furniture such as desks and chairs to business business in the industry as a whole, how can we make customers would be among the first trials. But Mr our own ikea.com much stronger and better," he said. Loof said that kitchens could be another possibility for renting rather than selling. He added: "It is also about how you connect. If you take home furnishings, for instance - how you "You could say leasing is another way of financing a connect communities, how you connect knowledge, kitchen. When this circular model is up and running, how you connect the home. It's not only furniture, it's we have a much bigger interest in not just selling a paintings, it's the do-it-yourself part. There are many product but seeing what happens with it and that the different constellations that can and will evolve over consumer takes care of it," he said. the years to come." He added that Ikea now designed kitchens so that it was possible to change the cupboard doors without IKEA to trial furniture leasing in business needing to rip out the whole set-up. overhaul FT, 2019 "It's interesting if you as a consumer say 'I can Ikea is to start leasing furniture in a radical departure change and adapt and modernise my kitchen if that's a from its traditional business model that the Swedish subscription model'," he added. group believes could lead to new ways of customers owning products from office chairs to kitchen Mr Loof said that the leasing trial was part of Ikea's cabinets. push to develop a circular business model in which it not only sold products but could re-use them in The first leasing trial by the world's largest furniture making new items. He added that the retailer was looking to " Ikea has opened retailer is set to begin in Switzerland as soon as this smaller stores in city 2 month, and will involve several different types of reduce its climate footprint by centres, pop-up furniture, according to the company. 15 per cent in absolute terms, shops for particular which translated into a 70 per rooms such as kitchens or bedrooms "We will work together with partners so you can cent reduction per product by in temporary locations actually lease your furniture. When that leasing period 2030 due to growth or others' outlets " is over, you hand it back and you might lease something else," Torbjorn Loof, chief executive of Ikea is also considering a launch of its own spare parts Inter Ikea, which owns the Ikea brand, told the business to allow customers to buy replacement Financial Times. components, such as hinges or screws, for furniture no onger stocked in its stores 15 .C Search a 11:20 Mostly sunny 01/02/2023Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De Micro & McD M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20... GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co... . 20 Entertaining Use. M Top ChatGPT Altern... Heuristics assignme. E Mcdonald's Children's Day 2 / 5 75% + as possible to change the cupoval IKEA to trial furniture leasing in business needing to rip out the whole set-up. overhaul FT, 2019 "It's interesting if you as a consumer say 'I can Ikea is to start leasing furniture in a radical departure change and adapt and modernise my kitchen if that's a from its traditional business model that the Swedish subscription model'," he added. group believes could lead to new ways of customers owning products from office chairs to kitchen Mr Loof said that the leasing trial was part of Ikea's cabinets. push to develop a circular business model in which it not only sold products but could re-use them in The first leasing trial by the world's largest furniture making new items. He added retailer is set to begin in Switzerland as soon as this that the retailer was looking to " Ikea has opened smaller stores in city month, and will involve several different types of reduce its climate footprint by centres, pop-up furniture, according to the company. 15 per cent in absolute terms, shops for particular which translated into a 70 per ooms such as kitchens or bedrooms "We will work together with partners so you can cent reduction per product by in temporary locations actually lease your furniture. When that leasing period 2030 due to growth or others' outlets " is over, you hand it back and you might lease something else," Torbjorn Loof, chief executive of Ikea is also considering a launch of its own spare parts Inter Ikea, which owns the Ikea brand, told the business to allow customers to buy replacement Financial Times. components, such as hinges or screws, for furniture no longer stocked in its stores. "And instead of throwing those away, we refurbish them a little and we could sell them, prolonging the Ikea has already started initiatives to recycle wood lifecycle of the products," he added. and some products such as mattresses in some countries. Mr Loof said it had already changed how it The trial is the first in a series of tests that Ikea hopes designed sofas to ensure they did not end up in landfill could lead to "scalable subscription services" for but instead could be separated more easily into different types of furniture. individual materials such as wood, metal, foam and textiles. It is part of a transformation of Ikea's business model 2 as the flat-pack furniture group moves away from purely selling its goods in out-of-town warehouses IKEA opens first store in central Paris as part and leaving customers to collect and assemble their of E400m push FT, 2019 items. Ikea opened its first store in central Paris, part of a The retailer has opened smaller stores in city centres, 6400m three-year investment across France, as the pop-up shops for particular rooms such as kitchens or world's largest furniture retailer expands its presence 15 .C Search a 11:21 Mostly sunny O W 01/02/2023Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De & Micro & McD M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20... GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co... . 20 Entertaining Use.. M Top ChatGPT Altern... Heuristics assignme. E Mcdonald's Children's Day 3 / 5 75% + in city centres to keep pace with changing consumer IKEA's revenue fell 75% earlier this year (2020) as habits. the retail giant was forced to close stores due to COVID, according to Jesper Brodin, CEO of Ingka The store is Ikea's 34" in France, its third-largest Group, which owns and operates about 380 IKEA market by sales after Germany and the US. But it is the stores across 30 markets. He said there was "absolute first Ikea store located in a city centre in France. "Paris euphoria" upon the reopening of stores in Europe and is a magnet of trends and fashion," said Jesper Brodin, North America, with the retailer smashing sales CEO of the main retail arm of Ikea. records in nations including the UK, Germany, France and Sweden. Brodin also said: "We hope to use the Paris store as a loudspeaker for the rest of the world. If we are successful we could do The best-selling products during lockdown were a lot more of these." home office items, cooking apparatus and items of storage Ikea Paris La Madeleine is based in the Ist arrondissement, an area popular with tourists and near IKEA has a renewed focus on "completing the many of the city's landmarks. In recent months, it has digital layer", making more products available to been among the areas that have suffered from the more customers online and via an IKEA app so gilets jaunes anti-government protests, which have "people can reach us 24/7". seen stores damaged or closed, but appear to be There are plans to open smaller stores within cities waning in turnout. - some "planning stores" that act as showrooms (so people can browse products and then order them for The Paris store will be followed by openings in Lyon delivery) and some accessory stores that only sell and Nice, Ikea France's CEO said. The (400m smaller items. 2 investment will also be used to revamp existing stores, invest in digital tools and logistics. He doesn't think we've seen the end of in-person meetings and he misses those water-cooler The Ikea franchise was built on a network of vast out- conversations in the office: "Those undefined of-town premises, where customers drive to the stores, moments of work life when you meet at the coffee pick their own goods from the shelves and assemble machine have been under-appreciated." them at home. Since Mr Brodin became Ingka Group However, having to travel less has meant "decision CEO in 2017, it has embarked on a broad overhaul of making has sped up by probably a factor of 10, only its business model. because we have managed to set up meetings quicker". Ikea is turning parts of its out-of-town store network into distribution centres for home delivery, while The pandemic has taught him many valuable ramping up its online shopping business and boosting things: "The human capacity for coping with the its presence in city centres to be more accessible to crisis, of reaching out a hand and [collaborating] - consumers. putting small things aside and really focusing on what matters has made this a period I will always remember." 3 The new Ikea store in Paris has a sales area of 5,400 15.C 11:21 Search a Mostly sunny 01/02/2023Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De & Micro & McD M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20... GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co... . 20 Entertaining Use.. M Top ChatGPT Altern... Heuristics assignme. E Mcdonald's Children's Day 3 / 5 75% + gilets jaunes anti-government protests, which have people can reach us 24/7". seen stores damaged or closed, but appear to be There are plans to open smaller stores within cities waning in turnout. - some "planning stores" that act as showrooms (so people can browse products and then order them for The Paris store will be followed by openings in Lyon delivery) and some accessory stores that only sell and Nice, Ikea France's CEO said. The 6400m smaller items. investment will also be used to revamp existing stores, invest in digital tools and logistics. He doesn't think we've seen the end of in-person meetings and he misses those water-cooler The Ikea franchise was built on a network of vast out- conversations in the office: "Those undefined of-town premises, where customers drive to the stores, moments of work life when you meet at the coffee pick their own goods from the shelves and assemble machine have been under-appreciated." them at home. Since Mr Brodin became Ingka Group However, having to travel less has meant "decision CEO in 2017, it has embarked on a broad overhaul of making has sped up by probably a factor of 10, only its business model. because we have managed to set up meetings quicker". Ikea is turning parts of its out-of-town store network into distribution centres for home delivery, while The pandemic has taught him many valuable ramping up its online shopping business and boosting things: "The human capacity for coping with the its presence in city centres to be more accessible to crisis, of reaching out a hand and [collaborating] - consumers. putting small things aside and really focusing on what matters has made this a period I will always The new Ikea store in Paris has a sales area of 5,400 remember." sq m across two floors - much smaller than the 2 And finally: "I learned one thing and that is to 30,000-35,000 sq m that is typical for Ikea's out-of- maybe worry a little bit less and share the worry with town shops - and includes a 150-seat restaurant. more people so we can get quicker into action." About 1,500 items are available to buy in-store. "There's not a typical online customer or offline customer; people are mixing channels," said Mr Main IKEA retailer's profits jump despite Brodin. Although people are shopping more and more unprecedented challenges' Reuters, Nov 2021 online, "they still want to be able to touch the product and have a physical experience of the product", he Ingka Group, owner of most IKEA stores world-wide, added. "They want the opportunity to talk to a person reported a jump in annual profit on the back of record to verify their choices. Machines will help us but we demand for home furnishing as people stay at home trust people." more due to the pandemic. Despite more temporary store closures due to the pandemic than the year before, and product shortages How Covid-19 has impacted IKEA due to the global supply chain crisis, operating profit 3 Interview with CEO Jesper Brodin, 2020 was up 31% at 1.9 billion euros. Sales were up 6%, to 15.C Search a 11:21 Mostly sunny 01/02/2023Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De Micro & McD. M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20.. GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co.. . 20 Entertaining Use. M Top ChatGPT Altern... Heuristics assignme. E Mcdonald's Children's Day 1 5 75% + above pre-pandemic levels, with online sales jumping are related to the instability of the Covid-19 pandemic to account for 30% of total sales, against 18% the year situation in China, according to local publication before. Yicai. Compared to the pre-pandemic fiscal 2019, profit was 'Ikea China has conducted a comprehensive analysis still down, by 8%, due to high investment levels. of the long-term feasibility of Yangpu store, and is Capital expenditure was up 52% on the year, at 3.2 considering not retaining it," the company said. billion euros, as Ingka accelerated investments in However, the construction of its new shopping mall in 2 digitalisation, new inner-city store formats, existing Changning district will continue, according to the stores, and distribution and delivery networks. company The CFO told Reuters he expected sales to grow also Ikea China shut its store in southwestern Guizhou in the current fiscal year, and profits to be at least as province in April, the first mainland closure since the high as in the past year. Investment levels would chain entered the country in 1998. The retailer probably remain at least as high as in the past year, he operates 37 stores across China with five stores said. "Our journey to create a better IKEA forges currently opening in Shanghai. Ikea follows AirBNB ahead in a world that faces unprecedented challenges. and Amazon to adjust their business model in the COVID-19 will continue to impact our business and world's second-biggest economy due to the unstable the communities we are a part of." pandemic situation. The country's retail sales last April marked the biggest contraction since March "The global supply and transport crisis will require a 2020 due to the Covid-19 pandemic. resilient, flexible response. Efforts across the value chain will continue to mitigate the challenges with product availability, inflation, prices of raw materials 3 IKEA UK to close Tottenham store, 450 jobs and transport that are expected to continue into FY22." impacted Reuters, 30 March 2022 IKEA said it planned to close its store in Tottenham, north London later this year, impacting 450 workers. Ikea (UK) raises prices (by up to 50%) blaming Trade union Usdaw said the closure was "devastating Covid Guardian, 30 Dec 2021 news" Ikea increased the price of its flat-pack furniture by up IKEA said it was committed to retaining as many to 50%, blaming supply chain costs caused by Covid- workers as possible, noting it would create over 600 19, in a move that will further stoke growing concern other jobs across the capital before the store closes. about the rising cost of living. "The proposal to close the Tottenham store follows an After customers complained prices appeared to have extensive assessment of IKEA UK's presence in risen sharply after Christmas, the retailer said it was London in line with changing shopping behaviours," no longer able to absorb increased costs and was IKEA said, noting that last year, almost half of its 4 passing them on to consumers. Ikea tweeted: sales were made online. 15.C a 11:21 Search Mostly sunny 01/02/2023Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De Micro & McD. M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20... GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co... . 20 Entertaining Use.. M Top ChatGPT Altern... Heuristics assignme.. E Mcdonald's Children's Day 15 75% + chain will continue to mitigate the challenges with product availability, inflation, prices of raw materials IKEA UK to close Tottenham store, 450 jobs and transport that are expected to continue into FY22." impacted Reuters, 30 March 2022 IKEA said it planned to close its store in Tottenham, north London later this year, impacting 450 workers. Ikea (UK) raises prices (by up to 50%) blaming Trade union Usdaw said the closure was "devastating Covid Guardian, 30 Dec 2021 news". 2 Ikea increased the price of its flat-pack furniture by up IKEA said it was committed to retaining as many to 50%, blaming supply chain costs caused by Covid- workers as possible, noting it would create over 600 19, in a move that will further stoke growing concern other jobs across the capital before the store closes. about the rising cost of living. 'The proposal to close the Tottenham store follows an After customers complained prices appeared to have extensive assessment of IKEA UK's presence in risen sharply after Christmas, the retailer said it was London in line with changing shopping behaviours," no longer able to absorb increased costs and was IKEA said, noting that last year, almost half of its passing them on to consumers. Ikea tweeted: sales were made online. "Unfortunately, there has been a significant increase in costs across the supply chain, including in raw "This, combined with the redevelopment of the area materials, transport and logistics. As this is still where the store is located, prompted (IKEA) to assess ongoing, it is necessary to increase prices across many the long-term viability of the site." of our products." IKEA has five other London stores - in Croydon, Greenwich, Hammersmith, Lakeside and Wembley. 3 Many households will feel the pinch when the energy price cap is lifted in April. UK households warned of It said it was investing over I billion pounds ($1.31 *year of the squeeze' as cost of living soars. billion) in London over the next three years, including opening a new fulfilment centre in Dartford in December this year and a new store on Oxford Street Ikea closes high-profile Shanghai store in autumn 2023. Inside Retail, June 2022 Furnishing giant Ikea is set to close a store in Ikea India losses widen in FY22, but revenue Shanghai's Yangpu district - the second it has up 73% Mint, Oct 2022 shuttered in China within two months. The closures Page 4 of 5 4 15.C a W 11:21 Search Mostly sunny 01/02/2023Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De & Micro & McD M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20... GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co... . 20 Entertaining Use.. M Top ChatGPT Altern... Heuristics assignme. E Mcdonald's Children's Day 5 / 5 75% + Total expenses of Ikea India grew 39% to $2,027, up Like you, we at IKEA are reflecting on what really from 1,457 the year before. The company saw its matters, and how life will be after this. We're asking net loss widen in 2021-22 to $901 against a loss of how it can be better, and what we can do to make it so 807 the previous year for the many. And, being a purpose-led brand, we're asking ourselves how we can do more to tackle The company also reported a 73% jump in total climate change and help create a more equal society. revenues in FY22 to $1,126 crore compared to a year 3 ago period as it opened more stores in the country. Total expenses of the company, known for its DIY furniture range, grew 39% to $2,027 crore in the fiscal, up from $1,457 crore in the year ago period. Ikea operates three big-format furniture and home stores in Hyderabad, Navi Mumbai and Bengaluru, EB 2023 and offers online services in Mumbai, Pune, Hyderabad, Gujarat, and Bengaluru. It also opened two small-format city centres in Mumbai opened in December 2021, and July 2022, respectively. "India is an important growth market for IKEA. We are in India for the long term and still in the initial years of operations where we continue to invest in 14 omni-channel expansion in our priority markets. We RATEGY - FEB have almost doubled sales in India over the last year and we will continue to focus on reaching the many people in with our accessible, affordable, sustainable products and solutions that are relevant to life at home in India," a company spokesperson said. CON - FEB 202 How IKEA is responding to coronavirus - stronger together: Ikea website, Dec 2022 At IKEA, we're guided by one simple-yet-powerful vision: to create a better everyday life for the many people. It's forever part of our business, no matter the times. And now more than ever, it guides us as we 5 navigate the exceptional situation we all find ourselves in during Covid 15.C 11:21 Search a Mostly sunny 01/02/2023Diver UM Cour UM McD UM N X UM McD UM McD UM Learr UM Honc 4 1. De & Micro & McD M Inbox FT Ikea FT Ikea A Suste + V X C um.edu.mt/vle/pluginfile.php/1154948/mod_resource/content/1/MGT5207%20-%20MSc%20-%20semester%20exam_2022_2023%20... GAI K . . . FlightLogger MBR Ask HBR: Reach Ge... On 5 Free ChatGPT Co... . 20 Entertaining Use. M Top ChatGPT Altern... Heuristics assignme.. E Mcdonald's Children's Day 5 / 5 75% + and offers online services in Mumbai, Pune, Hyderabad, Gujarat, and Bengaluru. It also opened EB two small-format city centres in Mumbai opened in December 2021, and July 2022, respectively. F "India is an important growth market for IKEA. We are in India for the long term and still in the initial years of operations where we continue to invest in 3 omni-channel expansion in our priority markets. We have almost doubled sales in India over the last year and we will continue to focus on reaching the many ATEGY - people in with our accessible, affordable, sustainable products and solutions that are relevant to life at home in India," a company spokesperson said. How IKEA is responding to coronavirus - stronger together: Ikea website, Dec 2022 At IKEA, we're guided by one simple-yet-powerful vision: to create a better everyday life for the many people. It's forever part of our business, no matter the times. And now more than ever, it guides us as we navigate the exceptional situation we all find 14 ourselves in during Covid. The IKEA spirit of togetherness. Back in the 1970s, our founder Ingvar Kamprad laid down the values that each of us still share today. In these times, our strong value of togetherness draws us even closer, leading us CON - FEB 202 into action as we support each other, our communities, our customers and the wider world. IKEA after coronavirus. We are optimists at IKEA, so we start not with talking about the crisis we're in now, but the action it's inspired us to take for the future. Because Ingvar used to say that "a crisis The excerpts and abridged articles remain the responsibility, opinion and brings out the best in us". Each and every one of us is ownership of their authors / owners, and don't necessarily depict a true and - and will continue - adjusting to this new, ever- /or fair view of the respective issues, individuals or organisations' operations. Their sole intended use is for analysis and debate in connection 5 changing reality. with this assignment. Articles and excerpts may have been modified for the sake of brevity and parsimony. 15.C Search a W 11:22 Mostly sunny 01/02/2023