Diversified Products, Inc., has recently acquired a small publishing company that offers three books for salea cookbook, a travel guide, and a handy speller. Each book sells for $14. The publishing companys most recent monthly income statement is shown below.

				Product line
	Total Company			Cookbook					Travel Guide			Handy Speller
Sales	$	355,000		$	112,000			$	172,000		$	71,000
Expenses:
Printing costs		113,000			38,000				64,100			10,900
Advertising		47,000			14,600				25,000			7,400
General sales		21,300			6,720				10,320			4,260
Salaries		44,000			23,500				10,100			10,400
Equipment depreciation		9,000			3,000				3,000			3,000
Sales commissions		35,500			11,200				17,200			7,100
General administration		45,300			15,100				15,100			15,100
Warehouse rent		14,200			4,480				6,880			2,840
Depreciationoffice facilities		6,300			2,100				2,100			2,100
Total expenses		335,600			118,700				153,800			63,100
Net operating income (loss)	$	19,400		$	(6,700	)		$	18,200		$	7,900

The following additional information is available:

1. Only printing costs and sales commissions are variable; all other costs are fixed. The printing costs (which include materials, labor, and variable overhead) are traceable to the three product lines as shown in the income statement above. Sales commissions are 10% of sales.

2. The same equipment is used to produce all three books, so the equipment depreciation cost has been allocated equally among the three product lines. An analysis of the companys activities indicates that the equipment is used 20% of the time to produce cookbooks, 45% of the time to produce travel guides, and 35% of the time to produce handy spellers.

3. The warehouse is used to store finished units of product, so the rental cost has been allocated to the product lines on the basis of sales dollars. The warehouse rental cost is $3 per square foot per year. The warehouse contains 56,800 square feet of space, of which 9,400 square feet is used by the cookbook line, 26,200 square feet by the travel guide line, and 21,200 square feet by the handy speller line.

4. The general sales cost above includes the salary of the sales manager and other sales costs not traceable to any specific product line. This cost has been allocated to the product lines on the basis of sales dollars.

5. The general administration cost and depreciation of office facilities both relate to administration of the company as a whole. These costs have been allocated equally to the three product lines.

6. All other costs are traceable to the three product lines in the amounts shown on the income statement above.

The management of Diversified Products, Inc., is anxious to improve the publishing companys 5% return on sales.

Required:

1. Prepare a new contribution format segmented income statement for the month. Adjust allocations of equipment depreciation and of warehouse rent as indicated by the additional information provided.

2. Based on the segmented income statements given in the problem, management plans to eliminate the cookbook because it is not returning a profit, and to focus all available resources on promoting the travel guide. However, based on the new contribution format segmented income statement that you prepared:

a. Do you agree with management's plan to eliminate the cookbook?

b-1. Compute the contribution margin ratio for each product.

b-2. Based on the statement you have prepared, do you agree with the decision to focus all available resources on promoting the travel guide?