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Diversified Products, Inc., has recently acquired a small publishing company that offers three books for salea cookbook, a travel guide, and a handy speller. Each

Diversified Products, Inc., has recently acquired a small publishing company that offers three books for salea cookbook, a travel guide, and a handy speller. Each book sells for $12. The publishing companys most recent monthly income statement is given below:

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The following additional information is available about the company:
a.

Only printing costs and sales commissions are variable; all other costs are fixed. The printing costs (which include materials, labor, and variable overhead) are traceable to the three product lines as shown in the statement above. Sales commissions are 10% of sales for any product.

b.

The same equipment is used to produce all three books, so the equipment depreciation cost has been allocated equally among the three product lines. An analysis of the companys activities indicates that the equipment is used 35% of the time to produce cookbooks, 55% of the time to produce travel guides, and 10% of the time to produce handy spellers.

c.

The warehouse is used to store finished units of product, so the rental cost has been allocated to the product lines on the basis of sales dollars. The warehouse rental cost is $3 per square foot per year. The warehouse contains 55,200 square feet of space, of which 9,000 square feet is used by the cookbook line, 25,800 square feet by the travel guide line, and 20,400 square feet by the handy speller line.

d.

The general sales cost above includes the salary of the sales manager and other sales costs not traceable to any specific product line. This cost has been allocated to the product lines on the basis of sales dollars.

e.

The general administration cost and depreciation of office facilities both relate to administration of the company as a whole. These costs have been allocated equally to the three product lines.

f. All other costs are traceable to the three product lines in the amounts shown on the statement above.

The management of Diversified Products, Inc., is anxious to improve the publishing company's 6% return on sales.

1)

Prepare a new contribution format segmented income statement for the month. Adjust allocations of equipment depreciation and of warehouse rent as indicated by the additional information provided.

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b)Compute the contribution margin ratio for each product. (Round your answers to the nearest whole percent.)

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Sales Expenses: Printing costs Advertising General sales Salaries Equipment depreciation Sales commissions General administration Warehouse rent Depreciation office facilities Total expenses Net operating income (loss) Product Line Total Travel Handy Company Cookbook Guide Speller 345,000 $108,000 168,000 69,000 111,000 36,000 63.900 11,100 45.000 14.400 24.000 6.600 20,700 6,480 10,080 4,140 42,000 21,500 9.900 10,600 2,800 2,800 2.800 8,400 34,500 10,800 16.800 6,900 44,700 14.900 14.900 14.900 13,800 4,320 6,720 2,760 5,700 1,900 1,900 1,900 325,800 113,100 151,000 61,700 19,200 (5,100) 17,000 7,300

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