Question
Division Inc. is a company manufacturing smart mobile phones priced around Rs. 25000 has commissioned a Market Research organization [MRO] for finding out the motivations
Division Inc. is a company manufacturing smart mobile phones priced around Rs. 25000 has commissioned a Market Research organization [MRO] for finding out the motivations and preferences of youth of Bangalore between ages 20 to 25 years. You are the head of this MRO.
A. Please prepare 'Terms of Reference', which clearly sets out the objectives of the task, for approval of the client company.
B. Prepare a 'Market Research Plan' for this task for approval of the CEO of the MRO.
C. What type of questionnaire will be used and why?
D. Based on your ideas and knowledge of this product, what could be possible outcome of this research?
Step by Step Solution
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Step: 1
The detailed answer for the above question is provided below Answer A Terms of Reference Division Inc Market Research Project Objective The primary objective of this market research project is to gain ...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
