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DJI would like to launch a new drone into the industrial market. DJI would invest $1,320,500 to bring the drone to market. Considering a four-year
DJI would like to launch a new drone into the industrial market. DJI would invest $1,320,500 to bring the drone to market. Considering a four-year time frame, DJI estimates sales sales, at manufacturers prices, of: Year 1: $288,000; Year 2: $320,300; Year 3: 381,400; Year 4: 396,250.
(1) If DJI uses a four-year, simple cash-flow payback evaluation method, do they introduce the new product or not? Explain why or why not.
(2) If DJI uses and a 15% discount rate, do they introduce the new product or not? Explain why or why not.
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