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Dlane's Designs is a small business rum out of its owner's house. For the past 6 months, the company has been selling two products, a
Dlane's Designs is a small business rum out of its owner's house. For the past 6 months, the company has been selling two products, a welcome sign and a birdhouse. The owner has been concerned about the company's marketing effectiveness: The master budget and actual results for March of this year follow: The total market for welcome signs for each of the last 6 months was 500 budgeted and 500 actual. Diane expected the total market for birdhouses to be 272 units per month; the actual volume for the entire market, however, turned out to be only 220 units per month. Required: 1. Compute Diane's actual market share for weicome signs and birdhouses. (Round your answers to 1 decimal place.) 2. What is the market share contribution margin variance? (Leave no cell blank; if there is no effect enter " 0" and select "None" from dropdown. Do not round intermediate calculations. Round your answers to 2 decimal places.) 3. What is the market size contribution margin variance? (Leave no cell blank; if there is no effect enter " 0 " and select "None" from dropdown. Do not round intermediate calculations. Round your answers to 2 decimal places.)
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