Question
Do a search for a product of your choice on at least three search engines. Examine the results page carefully. Can you discern which results,
Do a search for a product of your choice on at least three search engines. Examine the results page carefully. Can you discern which results, if any, are results of a paid placement? If so, how did you determine this? What other marketing communications related to your search appear on the page?
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Get StartedRecommended Textbook for
Marketing Management
Authors: Russell S. Winer, Ravi Dhar
4th edition
136074898, 978-0136074892
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