Do all firms lose as a result of the competitive market process? Do all consumers win? A. Yes, all firms lose and all consumers win as a result of the competitive market process. B. Firms that are best able to use new technologies to reduce their costs win, and all consumers, regardless of whether they prefer products that firms no longer produce because demand isn't sufficient to cover their costs, win as well. C. Firms that are best able to use new technologies to reduce their costs lose, and consumers generally win from competition because it forces firms to produce goods and services that match consumer wants at the lowest cost. D. Firms that are best able to respond to changing consumer tastes will win, and consumers generally win from competition because it forces firms to produce goods and services that match consumer wants at the lowest cost