Do External Analysis to discover the Opportunities and Threats; include a 5 Forces Analysis and Key Success Factors:

1. General External Environment - include all areas which could impact the overall economy and companies in general
2. Industry Environment - identify and discuss the industry in which CrossFit operates - must include 5 Forces Analysis
3. Competitor Analysis - who are CrossFit's direct competitors?

Do Internal Analysis - to discover the strengths and weaknesses ofCrossFit:

1. Core Competencies - identify 2 to 3 competencies; include a lacking core competency if you discover one.
2. Evaluate the Value Chain - where is there strength in the value chain and where can the chain be improved.

Take the Strengths, Weaknesses, Opportunities and Threats and layout a SWOT matrix.