Do feasibility research for an event management company?

Does it sound right to keep going with this business plan?

( Practicability of service) Is there a market for or interest in this idea? (Focus on Europe) : How has this need or want been fulfilled so far? What does the business look like, and who might be in it (competitors)?

( Market and industry) Is this company able to get a piece of this market? How does the company get in touch with potential consumers?

( Organization and technology) company have the skills, knowledge, and resources to carry out the idea?

(Finance ) Can we find the money to make it happen, and will it all be worth it?

Where are the potential failure-causing points? Still, how could success be ascertained?