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EXAMPLE EXERCISE: Your office has tightened up the refund process for travel expenses, since the sales reps have gotten sloppy about it. You've created a better refund process (it'll save time) and you're emailing the sales reps to explain the new process and ask them to follow the new steps. I'd like my reader (sales reps to... follow some new steps for getting travel expense refunds Subject line (positive & descriptive): Improved Travel Refund Process Opening Paragraph (benefit background if applicable + purpose statement): We've imprived the refunul process for your expenses and made it Benefas Background samples wet. To get your full fully please follow the new pacotes below for all business trip EXERCISE 1: You're looking for a restaurant to host your company's holiday party, and you have quite specific requirements to accommodate, including many food allergies. You're emailing some restaurants to ask for a price quote, along with a sample menu. I'd like my reader to... Subject line: Opening Paragraph (include benefit/background if applicable + purpose statement): Benel Background Pure Sument EXERCISE 2: A potential future client has emailed you to ask about your services and prices. You're replying to provide the information they requested. EXAMPLE EXERCISE: Your office has tightened up the refund process for travel expenses, since the sales reps have gotten sloppy about it. You've created a better refund process (it'll save time) and you're emailing the sales reps to explain the new process and ask them to follow the new steps. I'd like my reader (sales reps) to... follow some new steps for getting travel expense refunds Subject line (positive & descriptive): Improved Travel Refund Process Opening Paragraph (benefit background if applicable + purpose statement): We've impied the reful process for your expenses and made it Benefits Background samples wet. To get your full fully please follow the new pacotes below forallenines trip EXERCISE 1: You're looking for a restaurant to host your company's holiday party, and you have quite specific requirements to accommodate, including many food allergies. You're emailing some restaurants to ask for a price quote, along with a sample menu. I'd like my reader to... Subject line: Opening Paragraph (include benefit background if applicable + purpose statement): Bence Background Pure Sarment EXERCISE 2: A potential future client has emailed you to ask about your services and prices. You're replying to provide the information they requested