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Conduct research about five hospitality industry loyalty programs. Include point-based programs along with those based on other factors. Additionally, you will need to cite at least five sources on the comparison chart. Compare how guest loyalty programs are used in the hospitality industry as a means of building and managing guest relationships.
Loyalty Program Comparison Chart Directions: Use your research to complete the comparison chart below. Rank each program as directed. Complete the short answer prompts to analyze your findings. Use complete sentences when addressing the short answer prompts. Program Ranking: After researching 5 guest loyalty programs, rank each program from 1 to 5 based on your personal preferences. Place your rankings in the "Ranking" column of the chart. Use 1 to indicate the loyalty program you think is most effective and 5 to indicate the program you think is least effective. Consider factors such as guest rewards and their value and the ease of use for guests when you rank each program. Short Answer Prompts: 1. Discuss which loyalty program would most appeal to you as a consumer. Justify your selection with specific examples. 2. Discuss which loyalty program would least appeal to you as a consumer. Justify your selection with specific examples. 3. Discuss which program you think does the best job of inspiring guest loyalty. Justify your selection with specific examples. 4. In your opinion, which company has the best program relative to the cost associated with the program and the program's overall effectiveness? Justify your selection with specific examples. 5. Imagine you are a hospitality business owner. Based on your research and what you have learned about guest loyalty programs, discuss whether you would adopt a loyalty program and what factors you think are most important to consider when formulating a program. 6. Explain how loyalty programs can be used to manage guest relationships for the three major segments - Transient, Group, and Contract. Provide specific industry examples to illustrate your ideas. Loyalty Program Comparison Chart Directions: Use your research to complete the comparison chart below. Rank each program as directed. Complete the short answer prompts to analyze your findings. Use complete sentences when addressing the short answer prompts. Program Ranking: After researching 5 guest loyalty programs, rank each program from 1 to 5 based on your personal preferences. Place your rankings in the "Ranking" column of the chart. Use 1 to indicate the loyalty program you think is most effective and 5 to indicate the program you think is least effective. Consider factors such as guest rewards and their value and the ease of use for guests when you rank each program. Short Answer Prompts: 1. Discuss which loyalty program would most appeal to you as a consumer. Justify your selection with specific examples. 2. Discuss which loyalty program would least appeal to you as a consumer. Justify your selection with specific examples. 3. Discuss which program you think does the best job of inspiring guest loyalty. Justify your selection with specific examples. 4. In your opinion, which company has the best program relative to the cost associated with the program and the program's overall effectiveness? Justify your selection with specific examples. 5. Imagine you are a hospitality business owner. Based on your research and what you have learned about guest loyalty programs, discuss whether you would adopt a loyalty program and what factors you think are most important to consider when formulating a program. 6. Explain how loyalty programs can be used to manage guest relationships for the three major segments - Transient, Group, and Contract. Provide specific industry examples to illustrate your ideas
