Question
Do not copy/paste answers already on Chegg. Reflecting her passion for the environment, Vivian Chu started a charity called Earth Rules. Over the last few
Do not copy/paste answers already on "Chegg."
Reflecting her passion for the environment, Vivian Chu started a charity called Earth Rules. Over the last few years, Earth Rules has grown to a point where it receives more than $5 million per year in grants and charitable donations. Earth Rules uses this funding to increase environmental awareness among elementary and high school-aged students. She tries to reach them directly but also works with elementary and middle school science teachers.
a. Which social media platform would be most effective for this business? Explain why you believe this social media platform would be effective.
b. Provide two specific suggestions of how the company could utilize the social media platform.
c. For each suggestion, indicate whether it is an example of paid media, earned media, or owned media.
d. For each suggestion, "write a" specific promotion objective demonstrating what you are hoping to achieve.
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