DO NOT USE ANY AI Objective: In this assignment, you will analyze a company that you identify as currently struggling or underperforming. Your goal is to provide a detailed and evidence-based assessment that clearly identifies key problem areas and propose actionable recommendations for improvement. 1. Company Overview Introduce the company, detailing its sector, historical background, and present market stance. Justify your classification of the company as underperforming, grounded in primary sources (e.g., financial reports) and secondary sources (e.g., market analyses). Concentrate on 1-3 primary challenges, substantiating your viewpoint with robust evidence. 2. Analysis of Problem Areas Deepen your discussion of the identified challenges with a mix of primary (e.g., annual reports, company website and press releases, interviews, etc.) and secondary sources (e.g., industry studies, academic and news articles). Employ strategic management frameworks and concepts to describe analyze the company's internal and external environment, selectively honing in on and elaborating the issues most relevant to the company's specific circumstances and performance. Explain the source of those problems, considering factors like market dynamics, operational inefficiencies, and strategic misalignments. Emphasize the integration of quantitative data (financial metrics, market share statistics) with qualitative insights (stakeholder opinions, brand perception) to provide a holistic view of the problem areas. Assess the company's adoption of technology and innovation practices as potential sources of challenges or areas for growth. 3. Recommendations for Turnaround Offer detailed, research-based strategies for addressing the pinpointed issues. Recommendations should be supported by a mix of primary and secondary sources, demonstrating a clear, empirical basis for each proposed action. Discuss both the immediate impact and the strategic value of your recommendations, ensuring they are practical, ethically sound, and trend-conscious. Differentiate between short-term and long-term strategies, with a creative and responsible approach. Consider the strategic implications of the recommendations, including challenges with implementation. 4. References Compile a comprehensive list of references, favoring primary over secondary sources where applicable. Adhere to a consistent and professional reference style (e.g., APA, MLA). Be sure to use in-text citations throughout the report to support various claims. Your research should include at least 10 credible sources. Assessment Criteria: Excellence in leveraging primary and secondary sources to establish a solid evidential basis for analysis and recommendations. Use of visual aids (charts, graphs, tables) that are directly relevant and support your analysis or recommendations. The rigor and insight applied in employing strategic management concepts to describe, diagnose and analyze core challenges. Particular emphasis should be directed at analyzing the company's external and internal environment. The originality, logical and empirical justification, and practicality of the proposed strategies. The overall organization, readability, and presentation of the report. Submission Instructions: Report should span 5-7 pages (excluding references), demonstrating clarity, structured argumentation, and adherence to a professional formatting standard. Include headings to organize different sections.