Do some research and identify a business-to-business marketer (I've chosen Salesforce) who offers a service (they provide crm services) to other businesses in an industrial marketplace (they're in the online marketplace).

Using your chosen business-to-business marketer, compose an essay and include the following topics:

1. Introduction of the chosen business-to-business marketer, the service offered, and the industrial marketplace in which the business operates. (3)
2. Application of the factors that make business-to-business marketing different from business-to-consumer marketing, related to the chosen business-to-business marketer. (16)
3. Application of the defining characteristics of service offerings, related to the chosen business-to-business marketer. (10)
4. Provision of the vision and mission of the business-to-business marketer, with an example of how these have been used to guide the business' marketing decisions.

I understand the concepts around question 2 but I dont know how to apply it to a service.

Or should I change my company to perhaps Heineken or SAGE?