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do some research and to explore and explain how social media can improve business performance and manage their online reputation. Then answer following As an

do some research and to explore and explain how social media can improve business performance and manage their online reputation. Then answer following

As an introduction, explain what your report is going to be about.

What are at least three benefits of using social media to improve business performance?

o Why do you consider these to be benefits?

o Rank these benefits, in your opinion, in order of importance.

Identify two companies that are successfully using social media to improve their business.

o Which two social media platforms are they using and how are they using them?

How can companies monitor social media to protect their reputation?

o What steps should companies take to monitor social media?

o What are at least two tools available to assist with monitoring social media?

In the Dominos video, Mr. McIntyre, the Dominos spokesman, made this statement: It elevated to a point where just responding isnt good enough. Explain what Mr. McIntyre meant by this statement.

Using Dominos as an example, what are you conclusions about managing a companys reputation through social media?

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