DO SWOT Initiative TABLE

Analyse the current business-level strategy using Porters Generic Strategy OR Miles and Snow Strategy typologies. Based on your analysis propose and justify ONE new strategic initiative for the organisation to implement.

• This initiative can be a major functional initiative, such as marketing, use of technology, product (service) innovation/development, and mergers and acquisitions. Describe its features in detail and justify why it is strategic.

Introduction to this section

First consider the key findings from the SWOT analysis.

• Using Miles and Snow problem solving categories (Administrative, Engineering, Entrepreneurial), determine the type of problems that need prioritising for consideration in a strategic initiative. See example in Appendix 1.

InitiativeMacro (PESTEL)Industry (Porter 5 Forces)Internal (VRIO/Value Chain)JustificationOpportunityThreatOpportunityThreatStrengthWeakness

APPENDIX 1| Applying Miles and Snow Problem Solving categories