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Do synthetic diamonds pose a threat to DeBeer? Should DeBeer respond to the emergence of synthetic diamonds? If so, what should their strategic response be?

Do synthetic diamonds pose a threat to DeBeer?

Should DeBeer respond to the emergence of synthetic diamonds? If so, what should their strategic response be? If not, what should DeBeer's overall strategy be going forward?

case link: https://mitsloan.mit.edu/sites/default/files/2020-03/DeBeers%20Diamond%20Dilemma.IC__0.pdf

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