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do the Case Analysis for this article. 1.BUSINESS ENVIRONMENT = 2.BUSINESS STRUCTURE = 3.PROBLEM IDENTIFICATION = 4.BUSINESS RESPONSE = 5. RECOMMENDATION = 6.CONCLUSION = Tim

do the Case Analysis for this article.

1.BUSINESS ENVIRONMENT =

2.BUSINESS STRUCTURE =

3.PROBLEM IDENTIFICATION =

4.BUSINESS RESPONSE =

5. RECOMMENDATION =

6.CONCLUSION =

Tim Hortons says it is going above and beyond in its efforts to contain the spread of COVID-19 and keep customers safe as provinces ease economic lockdowns and the fast service chain prepares to welcome customers back to its dining rooms.

Weve really tried to be more proactive that reactive, Tim Hortons chief operating officer Mike Hancock told the Star after Jose Cil, CEO of Tim Hortons parent Restaurant Brands International Inc., said the food-service industry needs to change for the foreseeable future and possibly forever in the wake of the deadly pandemic.

In an open letter Tuesday, Cil said RBI is preparing to reopen seating areas that have been off-limits since governments began to order physical distancing measures, adding that it is increasing its digital ordering capabilities by adding its restaurants to smartphone apps.

In mid-March, RBI, which is headquartered in Toronto and whose holdings also include Burger King and Popeyes, said Tim Hortons had asked Canadian restaurant owners to provide takeout, drive-thru and delivery only, in an effort to reduce the spread of COVID-19.

Cil, in his statement, said RBI is making improvements to its drive-thru windows, adding curbside pickup service and is considering if more comfortable and reusable masks may become part of our standard uniforms.

Hancock said Tim Hortons is taking additional measures to maintain physical distancing in its dining rooms to assure that tables are two metres apart and that seating at a table is limited to no more than four individuals. In cases where tables cant be removed signs on tabletops will indicate whether the seating can be used.

Tables will be cleaned after each use and high touch areas such as those that contain cash registers will see constant sanitizing, Hancock said, adding that it remains unclear how long the enhanced public health safety measures will be in place. Were trying to make decisions based on what we think the future will look like.

Tim Hortons restaurant dining rooms will reopen in accordance with local and provincial regulations a spokesperson said, noting that B.C. has announced a reopening timeline so dining rooms there can start to reopen.

Tim Hortons, which has about 850 restaurants in the GTA, mandated the installation of acrylic protective shields at front counters and drive-thru windows at all of its locations and Hancock said the restaurants will soon roll out food trays with coffee cup inserts for contactless drive-thru service.

He noted that Tim Hortons has provided thermometers to restaurants across the country with temperature readings required for all staff before they start a shift. Further, it had to move its Roll up the Rim event online only amid COVID-19 fears and has suspended the acceptance of reusable mugs brought in by customers.

Sustainability is a top priority for us, Hancock said. We had planned to make a big push for sustainability this year with a giveaway of almost two million reusable cups for Roll up the Rim. In light of the health climate, we had hit pause on the giveaway and on accepting reusable cups at Tim Hortons restaurants. We will resume accepting reusable cups once the health climate improves.

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