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Do the respondents evaluate AT&T more favorably on high-quality customer service (Q7I) than they do on lower prices (Q7K)? Run a two-tailed paired samples t-Test
Do the respondents evaluate AT&T more favorably on high-quality customer service (Q7I) than they do on lower prices (Q7K)? Run a two-tailed paired samples t-Test to answer this question. Formulate the null and alternative hypotheses. Include this narrative in your SPSS output file - see notes below
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