Question
Do with Excel. Go to https://www.netflixinvestor.com/financials/quarterly- earnings/default.aspx. Generate data into your spreadsheet arranged by revenue per quarter from March 31st of 2019 through Sep. 30th
Do with Excel. Go to https://www.netflixinvestor.com/financials/quarterly- earnings/default.aspx. Generate data into your spreadsheet arranged by revenue per quarter from March 31st of 2019 through Sep. 30th of 2022 (click "Income statement sheet" in the "Financial Statements"). Do forecast for total revenue of the fourth quarter in 2022 for Netflix by doing. 1) (20 points) Scatter plot the data using the Excel chart function under the Insert tab and make meaningful comments on your observation of the data pattern. 2) (10 points) Try 3 period moving average. 3) (30 points) Try the exponential smoothing with alpha =0.2. Assume that the initial forecast (i.e. quarter 1 of 2019) is the same as the actual demand of quarter 1 of 2019 (i.e. $4,520,992). 4) (30 points) Try FIT with alpha=0.2, beta=0.3. Assume that the exponential forecasting of the initial forecast is the same as the actual demand of the first period and the initial trend= 0. In other words, F(1) = Same as the actual demand of the first period (i.e. $4,520,992) and T(1)= 0. This will give FIT(1)= actual demand of the first period ($i.e. $4,520,992+0)= ( $4,520,992) . With this set up you can start from F(2), T(2), and FIT(2). Continue the work until you forecast for the fourth quarter of 2022. 5) (10 points) Compare the two methods of exponential smoothing and FIT and comment on the superiority of the techniques.
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