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do you agree that organizations are working to cocreate value with their customers or do you feel organizations are still focused on delivering value Do
do you agree that organizations are working to cocreate value with their customers or do you feel organizations are still focused on delivering value Do you agree that providing superior customer experiences has taken a front seat or do you think the majority of organizations are still taking a productcentric approach
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
