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Do you agree that the impact of the message is dependent on the prestige, status or image of the speaker? Why?
Do you agree that the impact of the message is dependent on the prestige, status or image of the speaker? Why?
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The impact of a message can indeed be influenced by the prestige status or image of the speaker alth...
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Retail Management A Strategic Approach
Authors: Barry R. Berman, Joel R. Evans
12th edition
132720825, 978-0132720823
