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Do you agree with Booking.coms use of bpd/conversion as the best KPI for measuring the success of experiments. Can you recommend another useful metric? For

Do you agree with Booking.com’s use of bpd/conversion as the best KPI for measuring the success of experiments. Can you recommend another useful metric? For the demand-side (customers)? For the supply-side(hotels)? Why do you recommend these?

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