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Do you believe that the University of Scranton successfully implements the principles of Integrated Marketing Communication when Marketing its masters-level graduate programs? Explain with examples
Do you believe that the University of Scranton successfully implements the principles of Integrated Marketing Communication when Marketing its masters-level graduate programs? Explain with examples why your answer is what it is
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
