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Do you find that you are loyal to a particular brand, whether it is conscious or not? (Ex. Cell phone maker, automaker, coffee brand, etc.)
Do you find that you are loyal to a particular brand, whether it is conscious or not? (Ex. Cell phone maker, automaker, coffee brand, etc.) What is it about the brand that brings you back repeatedly?
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I do find that I am devoted to a certain brand particularly when it comes to coffee I always prefer to consume Starbucks coffee over any other brand T...
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Global Marketing
Authors: Warren J. Keegan, Mark C. Green
9th edition
013413818X, 134138183, 9780134138138 , 978-9352865284
