Do you have an insatiable craving for chocolate or some other food? Since many North Americans apparently do, psychologists are designing scientific studies to examine the phenomenon. In a survey of 1,000 McMaster University (Canada) students, 88% of the 600 women in the study acknowledged specific food cravings while only 71% of the men did.

What is the p-value of the appropriate test of hypotheses if you want to demonstrate that the proportion of women acknowledging specific food cravings exceeds that of men?