Question
Which of the followings is an accurate description on what portfolio media is? a. It is the ownership of media through acquisition and merger. b.
Which of the followings is an accurate description on what portfolio media is?
a. It is the ownership of media through acquisition and merger.
b. It is an ownership of media through financial intermediaries, e.g. by owning the shares of a number of media companies.
c. It is the direct ownership of media properties.
d. It is a corporation composed of multiple, sometimes unrelated, businesses, with one company owning a controlling stake in a number of smaller companies.
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ANSWER a It is the ownership of media through acquisition and merger The commercial and legal co...
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
