Do you th

Due Tuesday Describe the five promotional mix tools, the IMC, what decisions are involved in putting together an advertising program and how public relations plays a part. Do this all by discussing a product that you are familiar with. Discussion Question 2 Due Tuesday What marketing decisions do retailers need to make? Use the 4 P's, target markets, segmentation, pricing, promotion and the other marketing tools we have learned about in this course so far. Use a store that you are familiar with (hint, it is hard to do this for a Wal-Mart, Target, Macy's etc.)