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Do you think it was advisable for both AT&T and Apple to enter into the strategic alliance? Why or why not? a Yes, because they

Do you think it was advisable for both AT&T and Apple to enter into the strategic alliance? Why or why not?

a Yes, because they both increased revenue

b No

,

because neither company really benefitted

c No

,

because the benefits to the companies were highly unequal

d Yes, because they both grew in market share

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