Do you think that branding the company as a luxury is sustainable? Why or why not? Using the definitions of luxury provided in the case, explain if you believe impression management is a customer driven concept tor brand driven concept. Was it unethical for Emirates to not compromise standards and air-fare during the recession? Why or why not? How would you expand the company? Can growing at such a rapid pace hurt the company in the future? Additional resources to help you (use as many or as few as you need)