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Do you think the structural drivers of the shift in airline strategic focus towards ancillary products and services (i.e. technology, competition, customer behavior, and value
Do you think the structural drivers of the shift in airline strategic focus towards ancillary products and services (i.e. technology, competition, customer behavior, and value creation) could be canceled out if airlines manage to turn around long-term trends towards declining yields on base fares, as appears to be happening in 2023/2024
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Hospitality Strategic Management Concepts And Cases
Authors: Harrison, Jeffrey S Harrison
1st Edition
0471478539, 9780471478539
