Does Cable Video on Demand (VOD D4 + ) increase ad effectiveness? A recent VOD study compared general TV and VOD D4 + audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made them want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4 + viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses? O A. HO: My SX2 OB. HO: my 2 12 Hy : 1 1 > #2 H1 : 1 =12 O C. Ho: my = #2 OD. HO: Ty # #2 Hy : 1 # 12 H1 : my = 12 b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. ZSTAT = (Type an integer or a decimal. Round to two decimal places as needed.) Use technology to determine the p-value. p-value = (Type an integer or a decimal. Round to three decimal places as needed.) Determine a conclusion. the null hypothesis. There that ad impact is stronger following VOD D4 + viewing than following general TV viewing.c. Does the result of your test in (b) make it appropriate to claim that ad impact is stronger following VOD D4 + viewing than following general TV viewing? the result in (b) it appropriate to claim that ad impact is stronger following VOD D4 + viewing than following general TV viewing.X Ad effectiveness Made Me Want To Visit The Brand Website Viewing Audience Yes No VOD D4+ 401 156 General TV 196 88