Question
Does Christensen support Porter's concept of strategy? Does Dawar? Do you? What are the implications of the 1996 Porter article for marketing strategy? The article
- Does Christensen support Porter's concept of strategy? Does Dawar? Do you?
- What are the implications of the 1996 Porter article for marketing strategy? The article is 26 years old. Are there any aspects you would think are not as true today as they may have been in 1996?
- Why do incumbents find it so difficult to compete against disruptive innovations?
- How do managers misunderstand the concept of disruptive innovation (Christensen et al., 2015)?
- According to Barney, what is Sustainable Competitive Advantage? How does a firm go about getting / keeping it?
References
Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.https://doi.org/10.1177/014920639101700108
Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review,, 1.
Markides, C. C., & Oyon, D. (2010). What to d o against disruptive business models (when and how to play two games at once). MIT Sloan Management Review, 51(4), 25.
Christensen, C. M., Anthony, S. D., Berstell, G., & Nitterhouse, D. (2007). Finding the right job for your product. MIT Sloan Management Review, 48(3), 38.
Dawar, N. (2013). When marketing is strategy. Harvard Business Review, 91(12), 100.
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