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Does gender-based marketing play a significant role in Mattel's core marketing strategy as evidenced by two of the company's top brands (Barbie and Hotwheels) and

Does gender-based marketing play a significant role in Mattel's core marketing strategy as evidenced by two of the company's top brands (Barbie and Hotwheels) and if so, does this affect Mattel's ability to reach other potential markets in today's increasingly progressive, socially aware, and gender-diverse society?

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