Does it appear that marketing intermediaries may be overstocking any of the brands? If so, for which brand does this overstocking problem appear to be most severe? The overstocking problem appears to be most severe for Competitor B Looking at the marketing intermediary results, which brand has the greatest sensitivity to their market share % depending on which calculation is used? Calculate the unit market shares and revenue market shares for the marketing intermediaries data. (Round to the nearest percent.) More Info Intermediaries Data Unit Market Share 20% 20% 32% 27% 100% Market Share 28 % 13% 21 % 39 % 100% Marketing Intermediaries Data OUR BRAND Competitor A Competitor 8 Competitor C End Consumer Data Avg. Unit Unit Sales Price S27.2 $12.6 $12.9 $28.8 Price OUR BRAND Competitor B TALS 15,000 $38. 24,000 $21.93 74,000 08 12,000 15,000 $22.6B 18,000 19,200 20,000 $60.4B 22,000 71,200 Competitor C has the greatest sensitivity to their market share % depending on which calculation is used. If the brand manager for Competitor B was not very ethical, which market share metric would he/she likely chose to report? Calculate the unit market shares and revenue market shares for the end consumer data. (Round to the nearest percent.) Print Done Marketing Intermediaries Data End Consumer Data Unit Market Market Unit Market Market Share 20% 20% 32% 27% 100% Share 28% 13% 21% 39% 100% Share 17% 25 % 27 % 31 % 100% Share 17% 16 % 16% 51 % 100% OUR BRAND unit market share for marketing intermediaries data revenue market share for end customer data revenue market share for marketing intermediaries data unit market share for end customer data TOTALS He/she would likely chose metric to report Does it appear that marketing intermediaries may be overstocking any of the brands? If so, for which brand does this overstocking problem appear to be most severe? The overstocking problem appears to be most severe for Competitor B Looking at the marketing intermediary results, which brand has the greatest sensitivity to their market share % depending on which calculation is used? Calculate the unit market shares and revenue market shares for the marketing intermediaries data. (Round to the nearest percent.) More Info Intermediaries Data Unit Market Share 20% 20% 32% 27% 100% Market Share 28 % 13% 21 % 39 % 100% Marketing Intermediaries Data OUR BRAND Competitor A Competitor 8 Competitor C End Consumer Data Avg. Unit Unit Sales Price S27.2 $12.6 $12.9 $28.8 Price OUR BRAND Competitor B TALS 15,000 $38. 24,000 $21.93 74,000 08 12,000 15,000 $22.6B 18,000 19,200 20,000 $60.4B 22,000 71,200 Competitor C has the greatest sensitivity to their market share % depending on which calculation is used. If the brand manager for Competitor B was not very ethical, which market share metric would he/she likely chose to report? Calculate the unit market shares and revenue market shares for the end consumer data. (Round to the nearest percent.) Print Done Marketing Intermediaries Data End Consumer Data Unit Market Market Unit Market Market Share 20% 20% 32% 27% 100% Share 28% 13% 21% 39% 100% Share 17% 25 % 27 % 31 % 100% Share 17% 16 % 16% 51 % 100% OUR BRAND unit market share for marketing intermediaries data revenue market share for end customer data revenue market share for marketing intermediaries data unit market share for end customer data TOTALS He/she would likely chose metric to report
