1. Does the Balanced Scorecard align with the companys goals, objectives and/or strategy (the file your group will be provided will contain the companys background and goals, objectives and/or strategy)? Provide detail, in your own words, on whether the areas of the scorecard and the metrics measured are aligned or not.
2. Discuss the strengths and weaknesses of each part of the Balanced Scorecard using the information you learned in class. What additional areas and metrics would improve the Balanced Scorecards alignment to the companys goals, objectives and/or strategy? Air Canada

Background

Air Canadas vision is predicated on leveraging the solid foundation it has built over the past several years to restore and rebuild toward its global champion ambition, while taking advantage of ground-breaking opportunities, and continuing to execute on Air Canadas unwavering commitment to safety, service excellence, and the customer journey. Air Canada is evolving its business for the future. Rise Higher, Air Canadas business imperatives strategy is intended to elevate everything about its business.

In pursuing this strategy, Air Canada is working to:

Fund its future, by staying vigilant on costs, seizing on opportunities, and making the right strategic investments.

Reach new frontiers, by embracing its competitive strengths to grow the business by expanding its international reach, and continually exploring new opportunities.

Elevate its customers, and support the creation of meaningful customer experiences and human connections by leveraging innovations in technology, loyalty and products.

Foster a collaborative workplace that respects diverse cultures and languages, while making impactful contributions to society.

In pursuit of this strategy, in 2023, Air Canada will continue to build upon and leverage its key assets and numerous competitive advantages, including: Its talented people, and award-winning culture. A streamlined, modern, fuel efficient and versatile fleet, with market-leading aircraft configurations. A global network, well positioned to meet demand from various customer segments, and enhanced by the airlines membership in Star Alliance and by numerous commercial arrangements. A widely recognized and powerful brand. A customer experience enhanced by competitive products and services, including the fully transformed Aeroplan program. Air Canada Rouge, a lower-cost leisure carrier and Air Canada Vacations, a leading Canadian tour operator. A growing cargo offering. New core technologies and other technological improvements. A commitment to sustainability.

Air Canada Balanced Scorecard

Perspective	Metric	Weight
Financial Performance	Adjusted Pre-tax Income	50%
Strategic Performance	Completion of Strategic Initiatives	25%
Environmental, Social and Governance (ESG) Performance	Completion of ESG initiatives	25%