Does the U.S. Hospitality Market Offer Fertile Soil for Lemon Tree Hotels' Inclusive Business Model? David A. Wernick, Siddharth K. Upadhyay

Assignment Questions

1. How is DEI associated with Lemon Tree's business strategy?

2. Conduct a VRIO analysis for Lemon Tree Hotels with the DEI human capital as a resource.

3. Based on the VRIO analysis, do you think Lemon Tree's DEI model provides a sustainable competitive advantage over existing rivals? Why or why not?

4. Perform a SWOT analysis to identify strengths, weaknesses, opportunities, and threats regarding Lemon Tree's DEI model in the United States.

5. What are the major challenges (legal, regulatory, financial, or competitive) that Lemon Tree would face in implementing its DEI model in the United States?

6. What geography, equity structure, market segment, and demographic composition is most viable for Lemon Tree's entry into the United States with a sustainable competitive advantage? Draw your reasoning from the VRIO and SWOT analyses conducted.

Identify Problems

Analysis of possible solutions and possible recommendations

Conclusion