Dollar General, Family Dollar, and Dollar Tree store chainssuccessfully target low- and middle-income groups. The core market for such stores is represented by families with incomes under $30,000. When Family Dollar real estate experts scout locations for new stores, they look for lower-middle-class neighbourhoods where people wear less-expensive shoes and drive old cars that drip a lot of oil. With their low-income strategies, dollar stores are now the fastest-growing retailers in the nation.

Q. Assess the bases of segmentation used by Dollar stores and compare them with other bases of segmentation. (Hint: Make sure to identify the right bases used and then explain other bases