Domino$$s is the largest pizza delivery chain in the world by revamping their recipe, menu, and the customer experience. Watch the video below and answer the following questions. Be prepared to share your answers and thoughts in a group discussion. Additional information might be needed so feel free do general web research.

Questions

How important is digital innovation to the customer experience in Domino$$s success?

Explain how Customer Lifetime Value $($CLV$)$ and Customer Acquisition Cost $($CAC$)$ impact a business like Domino$$s$.$

The video emphasizes the impact of churn $($particularly the example of the impact of $5\%$ versus $10\%$ churn$).$ Articulate your understanding of the importance of churn.